Work – Detail – LACMA Barbara Kruger

THE HYUNDAI PROJECT :
ART + TECHNOLOGY AT LACMA

BARBARA KRUGER :

THINKING OF YOU.

I MEAN ME.

I MEAN YOU.

Intro

“Barbara Kruger: Thinking of You. I Mean Me. I Mean You.” is a major retrospective of Barbara Kruger’s work, spanning 40 years. It features her iconic text-based art, videos, large-scale installations, and digital media across LACMA’s campus. The exhibition explores how images and language circulate in today’s media culture, highlighting Kruger’s powerful critique of consumerism and identity.
We planned and produced the promotional and archive videos for this exhibition.

Summary

Project
Barbara Kruger: Thinking of You. I Mean Me. I Mean You.

Client
Hyundai Artlab

Works
Art Film

Photograph
Courtesy of LACMA