DORCE LIVING

DORCO

BARBERSHOP

Intro

We hosted the barbershop campaign of Dorco Living, a 60-year-old traditional razor brand in Korea.
We reflected the growing trend of men who care for themselves and delivered the message of being together with men by personified old brand image with barber of barbershop.
We produced homepage inspired from professional men’s magazine.
We echanged the existing Dorco brand image into a young and sophisticated one and received a big responses from male customers.

Summary

Project
dorco barbershop

Client
dorco living

Works
hompage, promo video,
Digital marketing, offline ads

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hoyoung.lee@jubilo.co.kr
+82 10 2812 2806

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